Welcome to Dirty Denim Company, a premium and luxury denim brand born in the heart of Mumbai, India. Founded in 2025 by Shrutika Hiraman Rathod, Dirty Denim Company is a tribute to fearless individuality, bold vision, and expressive style. Our mission is simple yet powerful — to transform everyday denim into a canvas for creativity and self-expression.

At Dirty Denim Company, we believe that fashion should be an extension of one’s imagination. Our designs break free from the ordinary, turning daily-wear jeans into bold fashion statements. From classic and casual cuts to intricately embellished and beaded styles, our collection caters to both men and women who aren’t afraid to stand out.

This journey is deeply personal. Inspired by my mother — a self-taught seamstress who upheld our family through her craft — and her father, a skilled tailor, I chose to carry forward this legacy of passion, perseverance, and craftsmanship. With invaluable support from my brother Shubham Rathod, and heartfelt guidance from a close friend Shavez Chaudhary, Dirty Denim Company was brought to life.

We are proud to be a 100% online brand, delivering across India and redefining denim for the new era — bold, artistic, and unapologetically original. For us, denim is not just fabric — it’s a form of freedom.